In the Movement Towards Socialism they justify "the investment", since they argue that, in view of the lack of information and disinformation, the population believed that the Executive was not doing anything.
Between November and December 2021, the Government allocated more than five million Bolivianos for the diffusion of advertising on billboards in several points of the country and on the sleeves of at least two airports, in which the image of President Luis Arce appears and points of his administration are highlighted.
In this regard, the Movement Towards Socialism (MAS) justifies "the investment", since they argue that the population believed that the Executive did nothing.
Página Siete had access to four contracts on the so-called Service for the diffusion of road advertising on billboards and two service orders for the diffusion of advertising on access sleeves. In the case of road billboards, the Government allocated 5.6 million Bolivianos; in the case of advertising for airport sleeves, it allocated 89,900 Bolivianos.
Street billboards
On November 22, 2021, the Ministry of the Presidency signed an administrative contract with the company Visioncreativa & Publicidad, for the "Road advertising broadcasting service on billboards", for 2,482,647 bolivianos.
This was a direct contracting. The document specifies that the locations of the billboards are the following: 17 in Cochabamba, eight in La Paz, three in El Alto and 20 in Santa Cruz.
The Ministry of the Presidency, on November 22, 2021, signed another contract with the firm Overdigitalprint, for the broadcasting service of road advertising on billboards, for an amount of 641,920 bolivianos.
This was also a direct contracting, with the following specifications of the location of the billboards: two in Beni, two in Cobija (Pando), three in Cochabamba, two in La Paz, four in Oruro, four in Potosí, three in Santa Cruz, four in Sucre and two locations in Tarija.
On December 6, 2021, the Ministry of the Presidency signed a contract with the company Vista Urbana, for the broadcasting service of road advertising on billboards, for an amount of 1,600,540 bolivianos.
Like the two previous contracts, this was a direct contracting. The document specifies the addresses of the billboards: Cochabamba, in 18 locations; La Paz, in 27 locations; El Alto, in eight locations; in Potosí, in 11 locations; in Sucre, in 10 locations; in Tarija, in 14 locations; and in Cobija, in two locations.
On December 7, 2021, the Ministry of the Presidency signed another contract with Grupo Rivman Publicidad Corporativa for the billboard advertising broadcasting service, for 908,246 Bolivianos.
This was a direct contracting, with the following specifications for the location of the billboards: 26 in Santa Cruz, three in Plan 3,000 (Santa Cruz), three in Sacaba (Cochabamba) and nine locations in Tarija and Villamontes.
In the four cases, the respective Contract Closing Reports -all dated February 11- concluded that the companies complied with the terms, and therefore the "Final Conformity" was issued.
Sleeves at airports
The service order OS/CM No. 768/2021, dated December 20, 2021, reports that the company Smarthprinter agreed to provide the "Advertising diffusion service in access handles" at the El Alto Airport, for 49,900 bolivianos.
The Service Conformity Report states that on December 20, 2021, the supplier delivered the installation of the advertising material in the airport's access handles (Cabin 1, Cabin 2 and Cabin 3).
On the other hand, the service order OS/CM N°767/2021, also dated December 20, states that Smarthprinter agreed to provide the "Service of diffusion of management achievements - Viru Viru Santa Cruz International Airport", whose cost amounted to 40,000 bolivianos.
According to the Service Conformity Report, on December 21, the supplier delivered the installation of the advertising material in cabin 4 and cabin 5 of the airport.
In contact with this media, Daniel Rojas, MAS deputy, justified "the investment" of the Government in this type of advertising. The legislator indicated that "in previous years" it was seen that in the absence of information and in the face of misinformation, the population believed that the Executive was not doing anything.
"Through the investment by the different mass media they will somehow be able to reach every corner of Bolivia and make known everything that is being done, all the works, projects and all the work that our government has been doing. It is not an investment in vain", he said.
Congressman Pablo Arizaga, from Comunidad Ciudadana (CC), commented that for the MAS government, propaganda was always more important.
"It is not strange, this has been going on for many years, but it is really incongruent: public propaganda is more important than health and education for MAS," he said.
Political scientist José Orlando Peralta stated that Arce is assuming his role as President and at the same time seeks protagonism, with a propaganda style focused on a more technical look. "Arce is assuming his condition of President and is also seeking protagonism through propaganda in his own way, with his own style, with a more technical perspective, because he always highlights the economic", he said.
And in this, the political analyst continued, he differs from former President Evo Morales, maximum leader of MAS. But the contrast is also in the discourse, because Arce does not seek confrontation within the party, but calls for unity. These indications, according to Peralta, lead to think that Arce would be inclined to run for reelection.
No comments:
Post a Comment